NEWS & ARTICLES

Explore news and articles written by our team on treads, issues, and topics of multi-cultural interest.

In 2025, media planning and buying will need to be more intentional.

Digiday

Creators weigh content decisions and costs of election-driven marketing blackout

With the U.S. presidential election just days away, some agencies have advised clients and creators to pause their content until post election.

Digiday

Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts.

A. Siu and M. Bürgi

Azlyn Jeffries and Alexandre Carney provide their POV on how Orci navigates these topics.

AdAge

WHY ADVERTISING NEEDS MORE QUEER LEADERS

Diego Andrade

Orci's Diego Andrade on why role models are crucial to expanding diverse representation in the industry

AdAge

Inside the state of Diversity in Advertising - Waning commitments cause frustration

Lindsay Rittenhouse

Orci CEO Marina Filippelli discusses Cuts to internal agency DE&I departments and brands hiring fewer diverse vendors with AdAge.

CampaignLive.com

Brands plan for a quiet Pride Month

Bailey Calfee

Diego Andrade discusses thoughts and impressions with Campaign US on Pride Month and Brands.

Creative Bloq

The best adverts of the 2020s (so far)

Tom May

They're not that old yet, but they're already considered classics. Our experts pick the best ads of the decade to date.

Creative Bloq

The best film posters of all time

Tom May

We've asked experts from across the design industry to share their favourite film posters and explain what makes them work.

LBBOnline

Can the Spanish Super Bowl Broadcast be a Touchdown for Brands?

Ben Conway

LBB’s Ben Conway speaks to experts of Hispanic marketing in the US from TBWA\Media Arts Lab, MEL, alma, the community and Orci...

MediaPost

Carney Joins Orci As VP Strategic Planning Director

Fern Siegel

Los Angeles marketing-ad agency Orci named Alexandre Carney as its vice president, strategic planning director.

ORCI

A Message From Andrew Orcí Heading Into 2024

Andrew Orci

Our Chair, Andrew Orcí, shares heartfelt words that’ll carry us into 2024.

PRODU

Orci celebrates the legacy of her founder Norma Orci

PRODU STAFF

It is with profound sadness that multisegment agency Orci announces the passing of co-founder and chairwoman Norma Orci, who passed away on Aug 3

MediaPost

When The Rainbow Isn't Enough: Marketing To Queer People After Dismal Pride Season

Diego Andrade

Our ECD, Diego Andrade, discusses the big Pride season takeaway as well as some best practices for marketing to LGBTQ+ people.

Ad Age

Marketing to College-Bound Students—5 Ways Brands Can Win Valuable New Customers

Cindy Correa

Our strategic planner explores how brands can engage college-bound students and their families, in terms of finances, healthcare and more.

Muse by CLIO

2 Minutes With ... Diego Andrade, Executive Creative Director at Orci

Jessica MacAulay

Diego Andrade, our executive creative director, as he discusses his background, passion, career, and inspirations in this Muse by CLIO interview.

The Drum

13 agency leaders reveal their new business strategies for 2023.

Sam Bradley

As the specter of recession hangs over much of the world economy, ad agencies are paying close attention.

AdAge

Closing the Hispanic generational wealth gap—how brands can help consumers manage their finances.

Marina Filippelli

Three ways brands can incorporate advocacy into campaigns and CSR initiatives to help close the generational wealth gap.

MediaPost

Hispanics' Rising Wealth Fuels Growth Of New Luxury Market

Cynthia Correa

Huge growth potential for luxury brands that appeal to affluent Hispanics from a place of cultural awareness and celebrate all their success.

AdExchanger

Streaming Services Are Doing A Disservice To Hispanic Audiences

Alyssa Boyle

Article quoting CEO Marina Filippelli during her talk at the Hispanic Television Summit regarding representation and authenticity in advertising.

AdForum

Getty Images, Sephora and Orci partner with AIMM to encourage advertisers and brands to “See All”

Orci

Orci, Getty Images and Sephora partnered with the Alliance for Inclusive and Multicultural Marketing to encourage advertisers to proactive.

Los Angeles Times

THE C-SUITE: TRENDS. UPDATES. VISIONARIES. THE CFO LEADERSHIP AWARDS.

Los Angeles Times

Los Angeles Times featured our CEO, Marina Filippelli, in the latest issue of The C-Suite highlighting visionaries in the B2B space.

AdAge

‘DON’T SAY GAY’ DURING PRIDE MONTH—SHOUT IT

Byron Beach

How brands can show they value the LGBTQ+ community.

Velocitize

Velocitize Talks: Marina Filippelli of Orci on the Hispanic Market, Brands & Diversity.

Eileen Smith

Marina, CEO, shares insights on diversity and culture in multi-segment marketing, generational wealth, and turning brands into advocates.

Advertising Week

A Note to Marketers Everywhere: Let’s Talk About Who Is Actually Doing the Work...

Azlyn Jeffries

Our Brand Strategist, shares some steps marketers can take to champion Black voices driving culture and doing the creative work.

MediaPost

How To Keep Pace With Inflation's Major Impact On U.S. Hispanics

Cynthia Correa

Here’s what marketers should consider doing to keep pace with Hispanic consumers during this high inflation period.

SXSW 2022

When Brands Are Strong Hispanic Allies, We All Win

Marina Filippelli

Our CEO took the stage to detail why brands need to step up and demonstrate real support for the growing Hispanic community—now.

Adweek

The Key Factor in Marketing to Hispanics This Holiday Season

Cynthia Correa

Our head of consumer insights and analytics shares what’s the key factor in marketing to Hispanics during the holiday season.

Adweek

Featured in Multicultural Agencies Explain How Brands Can Build Credibility With Hispanic American Audiences

Jameson Fleming

Our CEO joined other leaders of multicultural agencies to explain how brands can build credibility with U.S. Hispanics.

Campaign US

We Don’t Care What You Call Hispanic Heritage Month

Marina Filippell

We don’t care what you call Hispanic Heritage Month—we care that you “celebrate it” (and us) by doing something meaningful.

MediaPost

Not All Latinx Are The Same: Embrace Diversity Within This Community

Marina Filippelli

Not all Latinx are the same. Our CEO explains how to embrace diversity within this community.

Campaign US

Dear corporate America: please don’t just check the box on DE&I

Marina Filippelli

Our CEO’s message to industry leaders: “Dear corporate America: please don’t just check the box on DE&I.”

AW360

5 Reasons New Business Pitching Will Stay Remote In 2021

Juan de Anda

Our Social Media Content Manager, provides 5 reasons new business pitching will stay remote in 2021.

Social Media Strategies Summit

Fighting Bias: Combating Stereotypes Around Multicultural Consumers to Target Them in the Right Ways

Yendy Roho

Our Associate Director of Social Media, joined the Social Media Strategies Summit to discuss how to combat stereotypes.

Muse By CLIO

It's Time to Talk About Advertisers' Addiction to Instagram

Byron Beach

Our SVP of Digital and Social offers a 12-step program to curb one’s dependence on Instagram.

Adweek

To Appeal to Hispanic Consumers, Industry Leaders Advise Avoiding Monolithic Marketing

Tara Weiss

Marina Filippelli joined Adweek’s Elevate: Hispanic TV summit to discuss, along with other industry leaders, how to appeal to Hispanic consumers.

AW360

Is your Marketing Pride or PRIDE™?

Juan de Anda

In this byline, Juan cautions marketers from using Pride as a sales tool, when they should embrace it as a movement and ideology.

NEWS & ARTICLES

Portada

Orci's Randy Gudiel discusses 2025 media planning with Portada.

Digiday

Creators weigh content decisions and costs of election-driven marketing blackout

Digiday

Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts.

AdAge

WHY ADVERTISING NEEDS MORE QUEER LEADERS

AdAge

Inside the state of Diversity in Advertising - Waning commitments cause frustration

CampaignLive.com

Brands plan for a quiet Pride Month

Creative Bloq

The best adverts of the 2020s (so far)

Creative Bloq

The best film posters of all time

LBBOnline

Can the Spanish Super Bowl Broadcast be a Touchdown for Brands?

MediaPost

Carney Joins Orci As VP Strategic Planning Director

ORCI

A Message From Andrew Orcí Heading Into 2024

PRODU

Orci celebrates the legacy of her founder Norma Orci

MediaPost

When The Rainbow Isn't Enough: Marketing To Queer People After Dismal Pride Season

Ad Age

Marketing to College-Bound Students—5 Ways Brands Can Win Valuable New Customers

Muse by CLIO

2 Minutes With ... Diego Andrade, Executive Creative Director at Orci

The Drum

13 agency leaders reveal their new business strategies for 2023.

AdAge

Closing the Hispanic generational wealth gap—how brands can help consumers manage their finances.

MediaPost

Hispanics' Rising Wealth Fuels Growth Of New Luxury Market

AdExchanger

Streaming Services Are Doing A Disservice To Hispanic Audiences

AdForum

Getty Images, Sephora and Orci partner with AIMM to encourage advertisers and brands to “See All”

Los Angeles Times

THE C-SUITE: TRENDS. UPDATES. VISIONARIES. THE CFO LEADERSHIP AWARDS.

AdAge

‘DON’T SAY GAY’ DURING PRIDE MONTH—SHOUT IT

Velocitize

Velocitize Talks: Marina Filippelli of Orci on the Hispanic Market, Brands & Diversity.

Advertising Week

A Note to Marketers Everywhere: Let’s Talk About Who Is Actually Doing the Work...

MediaPost

How To Keep Pace With Inflation's Major Impact On U.S. Hispanics

SXSW 2022

When Brands Are Strong Hispanic Allies, We All Win

Adweek

The Key Factor in Marketing to Hispanics This Holiday Season

Adweek

Featured in Multicultural Agencies Explain How Brands Can Build Credibility With Hispanic American Audiences

Campaign US

We Don’t Care What You Call Hispanic Heritage Month

MediaPost

Not All Latinx Are The Same: Embrace Diversity Within This Community

Campaign US

Dear corporate America: please don’t just check the box on DE&I

AW360

5 Reasons New Business Pitching Will Stay Remote In 2021

Social Media Strategies Summit

Fighting Bias: Combating Stereotypes Around Multicultural Consumers to Target Them in the Right Ways

Muse By CLIO

It's Time to Talk About Advertisers' Addiction to Instagram

Adweek

To Appeal to Hispanic Consumers, Industry Leaders Advise Avoiding Monolithic Marketing

AW360

Is your Marketing Pride or PRIDE™?